For nearly a century, the Swedish-Polish Chamber of Commerce has focused on one thing: making it easier for businesses in Sweden and Poland to connect, collaborate, and grow.

After 97 years, we have introduced an updated visual identity. This is an evolution designed to match how we work today, how we communicate across modern channels, and where we are going next.

This refresh is also aligned with broader developments in how we structure and strengthen the organisation for the years ahead. In short, we are building for scale and we want our communication to reflect the same clarity and professionalism.

A modernised logo rooted in heritage

Our new symbol is a modern interpretation of the Chamber’s original boat, kept on purpose to preserve continuity with our history and long standing role in Swedish Polish business relations.

The old mark has been modernised for today’s brand touchpoints. Cleaner geometry and fewer details make it more consistent across digital use, including web, social, and newsletters, while also performing strongly in print. This improves recognition, especially at small sizes where clarity matters most.

In water waves shape, you can find an analogy to a Baltic bridge. The boat naturally represents movement across the Baltic and becomes an immediate metaphor for cross border exchange and cooperation. It supports the brand message at first glance: connecting Sweden and Poland and creating new business relations.

Just as importantly, it signals progress without losing identity. The dynamic, forward feel communicates momentum and growth, matching the Chamber’s active role in supporting members through networking, visibility, and events.

Finally, the wordmark reinforces partnership. The weight contrast on Swedish-Polish emphasizes the Chamber’s core relationship, while Chamber of Commerce remains clear but secondary, creating a professional hierarchy that works across formats.